Old soldiers never die

In 1827, a terrible secret that has long stayed hidden is finally unearthed. The life-generating techniques discovered by Victor Frankenstein are seized by the radical Zeroiste faction, who raise an army of lazarans - resurrected men assembled from the bodies of the dead. As the tide of this unstoppable force sweeps across Europe, lives will be changed forever.

This is the gamebook I've wanted to do for over a decade - in fact, since the days that Martin and I first talked about the idea during our time freelancing at Eidos Interactive around the turn of the millennium. The Frankenstein Wars is a true blockbuster that weaves the lives of ordinary people against a backdrop of hellish war with the soul of humanity at stake. And now, with the help of writer Paul Gresty, artist Rafa Teruel, and the unholy design and code talents simmering in the vats at Cubus Games, The Frankenstein Wars is about to burst into the light of day on Kickstarter.

I call it a gamebook, but this is no ordinary choose-your-own text. Cubus and the team are promising a raw, bloody, uncompromising epic of gritty 19th century sci-fi and face-clawing body horror in which you get to explore interactive maps, direct rival brothers through branching non-linear storylines, pit yourself against ever-shifting goals, attempt time-sensitive missions (the longer you take, the better prepared your opponents will be), direct whole battalions in strategic battles - all of it made nail-bitingly immersive by full-colour artwork and a movie-quality soundtrack.

Even if you're a gamebook fan, you've never seen an interactive blockbuster like this. It's a story with the sweep and scale of a whole alternate-history universe. And with your help this is only the beginning.

Original Hartas artwork to own!

Recognize this? Maybe you don't know the wight in question personally, but the artist will be familiar if you've read Mirabilis. It's actually one of the very first illustrations that Leo drew for a gamebook called The Crypt of the Vampire, which was the first book that either of us worked on. It was a long time ago and the clocks were striking thirteen, and that's all I'm going to say, but here's the full story if you're interested..

Now Megara Entertainment are running a Kickstarter campaign to finance a hardcover edition of Le Tombeau du Vampire, which is a new French translation of Crypt of the Vampire, and the campaign also gives you the opportunity to buy Leo Hartas's original artwork for the book.

Yep. Leo Hartas. Original. Artwork.

The Kickstarter page is in French, but there's an English translation in the sidebar for UK or US gamebook collectors and art fans who might want to own one of these unique drawings. Not prints, you note. Not copies. The actual honest-to-goodness pen-and-ink drawings that Leo did all those years ago for the Golden Dragon Gamebooks series.

How it works: pledge €600 and for that you get any one original drawing from Crypt of the Vampire. (You choose which one, it says, but presumably it'll be on a first-come-first-served basis.) You also get any one English hardback collector's gamebook from Megara Entertainment's webstore. Shipping to anywhere in the world is included in the price, with tracking. The drawings are 90mm x 145mm on 160mm x 225mm card. (Oddly, it looks as if this reward doesn't include the hardback of Le Tombeau du Vampire, but I guess they assume that if you're picking the English language option then you won't want the French edition.)

So, if you were one of the female students at Brighton University faculty of arts in those far-off days, and you turned down a late-night offer from Leo to show you his etchings, here's the chance to finally buy one! But the campaign has just three weeks left to run, so don't delay. Check it out here.

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STOP PRESS: Alternatively, for €29 you can get a full-colour hardcover edition of the book in either English or French (your choice). Leo is colourizing his original pictures for this (and see above how awesome they look, too) and he's also going to be painting an all-new cover.

Leo Hartas. All-New. Cover. The goodies just keep on coming.

STOP STOP PRESS: ...Or maybe not. It now seems to be up in the air as to whether the cover of the English edition will be a new Leo painting, one of the colourized interior pictures, or just blank. The moral of the story is: don't launch into a Kickstater campaign without any planning and then change the goalposts every few days. Sigh. But you definitely can buy Leo's original art, and the English edition ought to have colour versions of his original drawings inside. For anything else, I can only advise that you check the fine print on the Kickstarter page on a twice-daily basis.

STOP STOP STOP. JUST STOP: Okay, so Megara Entertainment have now (June 2) announced they are cancelling the Kickstarter campaign for Crypt of the Vampire. Don't let it put you off crowdfunding new gamebooks, though, because the campaign for my story The Frankenstein Wars has just started. It's a Kickstarter Staff Pick and it's going great guns: in the space of half a day it's already 12.5% funded. And I can guarantee that Cubus Games, who are running it, will not cancel this campaign. More details of The Frankenstein Wars in the post above this one. In the meantime, if you want to buy Leo's original artwork, there's an easier solution than doing it by means of a Kickstarter - why not just contact him directly?

Reality kick

Every so often these days, somebody suggests using Kickstarter to fund one of my comics or gamebooks. I expect it was similar in the 1930s – “You just need to put it on the wireless.” Did Caxton tell Malory that the printing press would make him rich?

I’m no expert on crowdfunding. In fact, so much not an expert that I’m not even sure about the “crowd” part. Most projects seem to get off the ground because less than a thousand people stump up an average fifty dollars apiece. Those T-shirts had better be stunning.

But let’s say you put your comic or gamebook on Kickstarter and you raise $100,000. Whoop! Quit your day job, right? Well, no… Because you now have to print, parcel and post about six thousand copies of the book. Plus some T-shirts and a free lunch for the rich kids. A conventionally-published book doesn’t get onto the bestseller lists by selling six thousand copies.

Admittedly, by using Kickstarter as a publishing platform you cut out the bookseller. So that’s 50% of the cover price that you don’t have to give away. But you do have all the manufacture and fulfilment issues to take care of.

What’s the profit margin on a Kickstarter campaign? I haven’t looked (see Not An Expert disclaimer above) but I’d expect them to vary wildly. By profit, I mean the money you’re left with when the last cheque clears and the last book goes sliding down the chute at the post office. With that you have to cover all your fixed costs – writing, art, typesetting, leaving aside the risk of running the Kickstarter in the first place.

This is why I’m sceptical when somebody tells me how easy it would be to fund an entire book through crowdfunding. I can do all the writing for nothing (I didn’t pay myself a penny for all the work I did on Mirabilis books 1, 2 and 3, including layouts and lettering) but there’s still artwork costs. Editing, if you care about quality. Lettering. Typesetting. Printer set-up.

I’m pretty versatile. I can do about three-quarters of that stuff myself. But I still have to pay artists and colorists. And at the end of the rainbow I’m even hoping there might be a few coins left to pay for the thousands of man-hours I put in along the way.

Kickstarter is a way of raising a subscription to print books. It also serves as a great way to enthuse a core of fans who will hopefully spread the word about your project. But it is not a viable way to raise development funds – unless you are super-famous to begin with, in which case you probably don’t need the development funds that badly anyway.

But Kickstarter as a publishing platform? That’s something else. Now you have to make enough on sales to cover costs from scratch. I’m often asked about gamebooks because I wrote a lot of them in the ‘80s and ‘90s. A gamebook takes about four man-months to write. (My interactive adaptation of Frankenstein took nearly eight months, but that was much bigger than a regular gamebook.) Interior art, call that a man-month. Cover, editing, typesetting, another man-month. So a minimum of six man-months for just a black-and-white gamebook. For a full color graphic novel like Mirabilis it’s getting on for twice that.

Writers and artists do need to eat. (Nobody in the movie or publishing industries believes this.) No executive wants to pay them as much as you’d get for flicking paperclips around an office and setting up PowerPoint presentations, but even so that Kickstarter-based publisher will need to find some $23,000 to fund the gamebook, $46,000 for a graphic novel. If you build in a 20% profit on sales, that means the campaign will need to hit a quarter million to get the OGN paid for.

That’s not how it works, of course. I didn’t go out and get investors to do Mirabilis. We had some money in the early days from David Fickling and Random House, but when The DFC (blessed be its memory) had to fold, we didn’t shut up shop. I continued writing for nothing. I went out and found supporting jobs that would pay for Leo and Nikos. This is how most creators have to work. Kickstarter may be a shiny new thing, but it’s not going to change that.